Open Events

Open Events makes your events more purposeful, profitable and easy to attend. We've honed our approach across 2,000+ events to ensure we bring delight and clarity no matter the sector, style or venue size.

Our starting point is an unwavering passion for the experience of your guests, team and community. We wrap up with learning from each event and adapting our systems (and yours) based on the insights we gain.

Contact

Contact

Nonprofits

Civic

Social

Startups

Our Approach

That "Extra Something" Your Event Strategy Is Missing

We offer event design, day-of production services, optimization of event strategy for organizational goals, and brand and accessibility audits.

We offer event design, day-of production services and optimization of event strategy for organizational goals. We also help you lower the barriers for guests to have the best possible experience.

10+ Years of Excellence

We bring 10+ years producing events of all kinds: annual meetings, crowdfunding launches, advisory convenings, social mixers, volunteer dinners, strategic planning, leadership retreats, data presentations, church gatherings, nonprofit table displays and dance workshops… to name a few.

A Blend of Expertise for Your Next Event

When Open Events joins your team, you'll get a project manager, people coordinator, marketing strategist, vendor coordinator, cheerleader, event data pro and idea-generation machine all in one.

When Open Events joins your team, you get a project manager, people coordinator, marketing strategist, vendor coordinator, cheerleader, event data pro and idea-generation machine all in one.

Our Team

Ruth Hamberg

Event Producer & CEO

Ruth leads the way, building on 10+ years of experience in events across industries, audiences and goal areas.

We invite additional team members depending on the needs and goals of each event.

"Ruth's tenacity and acuity with strategic thinking, with an eye towards accessibility and process improvement, made her a great thought partner which served our YNPN-TC members well over the years." - Laura R., Young Nonprofit Professionals Network of the Twin Cities; Minnesota Public Radio

About Ruth

Ruth brings an architect's precision and a host's warmth to event production. As an event producer, she has orchestrated gatherings ranging from intimate leadership retreats to large-scale collective impact initiatives, each designed with purposeful attention to accessibility and impact. She has partnered with organizations across sectors, from nonprofit leadership retreats to corporate launches. Her expertise was forged at United Way Minneapolis, where she managed a 900+ annual event portfolio and carried forward a refresh of the Speakers Bureau program in collaboration with the PR, Marketing and Leadership Giving departments. She went on to lead statewide Annual Meetings and advisory convenings for a research institution, ultimately delivering over 70 presentations on strategic engagement, community indicators and emerging trends.

Trained in Art of Hosting and Adaptive Leadership, Ruth's approach integrates frameworks like Appreciative Inquiry and Emergent Strategy to create environments where connections flourish. When 2020 transformed the events landscape, she expanded into digital engagement, building an expertise in relational growth marketing and virtual experience design for 6-figure crowdfunding campaigns. She also returned to her roots, creating the inaugural Speakers Program for a marketing agency, training the presenters and producing their sessions at regional Startup Week events.

Based in Dallas-Fort Worth and fluent in English and Spanish, Ruth combines data-led confidence with a learning mentality to ensure each event achieves its strategic objectives while remaining radically welcoming. Her work is guided by a simple principle: with the right design, every gathering can become an opportunity for meaningful connection.

Outside of Work

Ruth serves on the board of directors of a small arts-based nonprofit. Her dogs occupy a lot of her time (they are her main event planning clients some days!). Travel is a high priority; the next passport stamp is likely to come from Portugal, Scotland or Mexico. Locally, she spends time in dance classes, scoping out the Carrollton Goodwill and trying the mochas in coffee shops across the metroplex.

Ruth brings an architect's precision and a host's warmth to event production. As an event producer, she has orchestrated gatherings ranging from intimate leadership retreats to large-scale collective impact initiatives, each designed with purposeful attention to accessibility and impact. She has partnered with organizations across sectors, from nonprofit leadership retreats to corporate launches. Her expertise was forged at United Way Minneapolis, where she managed a 900+ annual event portfolio and carried forward a refresh of the Speakers Bureau program in collaboration with the PR, Marketing and Leadership Giving departments. She went on to lead statewide Annual Meetings and advisory convenings for a research institution, ultimately delivering over 70 presentations on strategic engagement, community indicators and emerging trends.

Trained in Art of Hosting and Adaptive Leadership, Ruth's approach integrates frameworks like Appreciative Inquiry and Emergent Strategy to create environments where connections flourish. When 2020 transformed the events landscape, she expanded into digital engagement, building an expertise in relational growth marketing and virtual experience design for 6-figure crowdfunding campaigns. She also returned to her roots, creating the inaugural Speakers Program for a marketing agency, training the presenters and producing their sessions at regional Startup Week events.

Based in Dallas-Fort Worth and fluent in English and Spanish, Ruth combines data-led confidence with a learning mentality to ensure each event achieves its strategic objectives while remaining radically welcoming. Her work is guided by a simple principle: with the right design, every gathering can become an opportunity for meaningful connection.

Outside of Work

Ruth serves on the board of directors of a small arts-based nonprofit. Her dogs occupy a lot of her time (they are her main event planning clients some days!). Travel is a high priority; the next passport stamp is likely to come from Portugal, Scotland or Mexico. Locally, she spends time in dance classes, scoping out the Carrollton Goodwill and trying the mochas in coffee shops across the metroplex.

Ruth brings an architect's precision and a host's warmth to event production. As an event producer, she has orchestrated gatherings ranging from intimate leadership retreats to large-scale collective impact initiatives, each designed with purposeful attention to accessibility and impact. She has partnered with organizations across sectors, from nonprofit leadership retreats to corporate launches. Her expertise was forged at United Way Minneapolis, where she managed a 900+ annual event portfolio and carried forward a refresh of the Speakers Bureau program in collaboration with the PR, Marketing and Leadership Giving departments. She went on to lead statewide Annual Meetings and advisory convenings for a research institution, ultimately delivering over 70 presentations on strategic engagement, community indicators and emerging trends.

Trained in Art of Hosting and Adaptive Leadership, Ruth's approach integrates frameworks like Appreciative Inquiry and Emergent Strategy to create environments where connections flourish. When 2020 transformed the events landscape, she expanded into digital engagement, building an expertise in relational growth marketing and virtual experience design for 6-figure crowdfunding campaigns. She also returned to her roots, creating the inaugural Speakers Program for a marketing agency, training the presenters and producing their sessions at regional Startup Week events.

Based in Dallas-Fort Worth and fluent in English and Spanish, Ruth combines data-led confidence with a learning mentality to ensure each event achieves its strategic objectives while remaining radically welcoming. Her work is guided by a simple principle: with the right design, every gathering can become an opportunity for meaningful connection.

Outside of Work

Ruth serves on the board of directors of a small arts-based nonprofit. Her dogs occupy a lot of her time (they are her main event planning clients some days!). Travel is a high priority; the next passport stamp is likely to come from Portugal, Scotland or Mexico. Locally, she spends time in dance classes, scoping out the Carrollton Goodwill and trying the mochas in coffee shops across the metroplex.

Our Services

Design

We call ourselves event designers because our work goes beyond planning. We work with the elements of time, place, people, sound, experience and connections to create intentional spaces where goals are surpassed. When you plan with the end in mind (and realism as a filter) we find the next steps for event planners—and participants—are not only clear, but feel inevitable.

Optimization

The buzzword of the Information Age! With 10 years of data work under our belts, including 5 years in growth marketing, we'd love to cut through the buzzwords and bring you the key strategic levers that will tighten up your processes, add much needed focus, and ensure your events work as hard as possible for your company's success. —all based on data you can track yourself.

Accessibility

Accessibility: being able to be reached, entered, understood, obtained, used or appreciated, sometimes with consideration for people with disabilities and different circumstances. (See also: universal design.) In other words: taking concrete steps that make it easier for people to access and enjoy your events. We have made a study of this in both physical and virtual contexts.

"Ruth brings creative, strategic thinking to any challenge, and her inquisitive, inclusive nature made her a joy to work with. Her organizational skills are remarkable - from planning and executing events to documenting her processes, I can count on Ruth to know what's happening and where." - Julian K.A., Wilder Foundation

What Can We Do For You?

© Open Events 2025